About

Meaning Beyond
Brand Name

The New York Times Best Seller Book [The Tipping Point]  “How Little Things Make A Big Difference (2000) for Malcom GladWell ”  Had Its Great Influence On All  Shareholders, Partners & Business Sponsors At “ttp”.
Confidently, They Decided To Create A REAL Tipping Point In The Healthcare Communications Industry.

It Was The Spark of Creation of “The Tipping Point” In Healthcare Communications AKA “ttp”

“ttp” Is A Very Specialized Healthcare Communication Agency. “ttp” Passion Is To Serve Pharmaceutical Corporates, Healthcare Authorities, Health Insurance Entities & Group Chain Pharmacies. Patient Centricity Is The Ultimate Driver For “ttp” to Ensure A Valuable Tipping Point Across All Channels Of Communication.

“ttp” Unlimited Capabilities, Resources and Thinking Paradigms …

At A glance

The book describes The three agents of change:

The law of the Few "The law of the Few, or according to Malcolm GladWell states “ The success of any kind of change is heavily dependent on the involvement of people with a particular and rare set of social gifts“ They tend to have an indefinable trait that goes beyond what they say, which makes others want to agree with them.

The stickiness factor; The specific content of a message that renders its impact memorable.

The power of context; “Epidemics are sensitive to the conditions and circumstances of the times and places in which they occur"

What is the tipping point? *

The Tipping Point “ttp” is that magic moment when an idea, trend or social behavior crosses a threshold, tips, and spreads Like wildfire. At what point does it become obvious that something has reached a boiling point and is about to tip?

The possibility of sudden change is at the center of the idea of the Tipping Point.

Big changes occurring as the result of small events.

Can we really ensure that the unexpected becomes the expected?

* To Know more please ask your Account Manager for Your Free Copy of the Original Book.

Most Regarded Solutions

Healthcare creative solutions:
Full-fledged 24/7 graphic design studios, Medical conceptualization, Visualization, Artwork design creation and Illustration).

Medico-marketing lab services:
We listen actively then we act accordingly to create data (Clinical trials insights writing, Detailing script and communication scripts creation, Medical writing, Referencing, Citation, Scientific data presentations ,Conducting advisory boards).

Healthcare digital Studio:
Certified MCM company, E-Detailing, CRM, CLM, e-Content Management, Medical App’s Development, Digital Communication Platform.

Healthcare media production solutions:
Production and post-production of healthcare trailers & reels, clips & movies, Pharmaceutical firms Documentary.

Pharmaceutical marketing consultation:
Launch & pre-launch activities that could start 1.5 years before product launch, Competitive strategies, Marketing initiatives, Research, Advisory boards, Publications, Brand plans and Operating Plan input, Responding to Un-met requests.

Healthcare mass communication management:
Full-fledged MICE management capabilities with ZERO outsourcing through our own carpentry, own production workshop, own A/V company.

Geographical Scope

Europe
GCC
North Africa

A Joint Venture established 2012